Knowledge-Sharing Effectiveness in Distributed Teams: The Interplay between
Team's Transactive Memory and Virtual Workspace Technology Use
(Research Seminar, September 28th, 2004)
Ann Majchrzak
University of Southern California, Los Angeles
Abstract
Firms are increasingly leveraging their globally distributed knowledge
resources through deployment of distributed teams (DTs). Members of DTs rely
extensively on information technology in general and virtual workspaces in
particular to share and utilize knowledge available in the team. Previous
research has indicated that group and contextual factors may shape how IT
can be used to facilitate knowledge sharing effectiveness (KSE). One salient
factor that has been mentioned as a possible moderator of the effect of IT
on KSE is a group's transactive memory (TM). However, no empirical study has
demonstrated this moderation effect. Moreover, research on IT support for
DTs has not distinguished between support that virtual workspace
technologies can provide for two characteristics of communication required
to create common ground among team members: multi-channel synchronous and
persistent support. Research has also not examined how a team's TM may
differentially moderate the relationship between use of each type of
communication support and the team's satisfaction with knowledge-sharing
among members. We studied 54 DTs and found that, as hypothesized, teams with
low TM reported higher satisfaction with their KSE when they used virtual
workspace functionalities that facilitated multi-channel synchronous
communication. On the other hand, contrary to our hypothesis, we found that
email and audio-conferencing were adequate for knowledge sharing in teams
with highly developed TM. For teams with moderate TM, there was an
interaction effect of synchronous and persistent communication support.
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